Objective

To design the identity for a mobile web services start-up company. I came up with the idea of a bike share business named WheeRide that answer the needs of every family member, from adult bike to child bike carrier, trailer, etc. as well as helmet. A service that makes the safe, fun and low-cost activity accessible for anyone in the family anywhere. 

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Solution

The name of the brand indicates the service the business provides as well as the joy it brings to users. Vibrant and inviting colors are used to attract users and can be easily spotted in the environment for better user experience. The logotype has an elongated stroke of letter R to create a playful motion.