Social Media Addiction Campaign 

Course

GR 350: Visual Systems 1

Year of Completion

2018

Instructor

Troy Alders

Kind of Project

Marketing and Advertising

Objective

This campaign is to raise awareness of how social media can affect young generations, the most vulnerable user group, and encourage more attention and emotional support for them.

Solution

Images of vulnerable teenagers were embedded into social media  company logos. The contrast of color and the images of the kids being trapped create strong emotional resonance from the audience. Websites, mobile application are designed to help prevent social media addiction, such as tracking social media usage and provide addiction evaluation. 

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