GAP CSR Report

Course

GR 425 Visual System 2

Year of Completion

2018

Instructor

William Culpepper

Categories or Disciplines

Graphic Design, Typography, Identity, Web Design, Mobile Design, etc.

Kind of Project

Editorial Design, Interaction Design, Marketing and Advertising

Objective

This project was to create a cross-platform (Corporate Social Responsibility) CSR report for Gap Inc.. CSR identity, Branding assets, an icon set, a branding guideline, a responsive website, scorecards, a printed deliverable, web banners and a printed brochure.

Solution

The identity of the CSR report is developed from Gap’s original logo. There’s an opening on the rectangle, and “GAP” is reaching out, which shows how Gap is putting its efforts outside of its business area, and to create bigger and positive changes to the world.

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