Objective

This project was to create a cross-platform (Corporate Social Responsibility) CSR report for Gap Inc.. CSR identity, Branding assets, an icon set, a branding guideline, a responsive website, scorecards, a printed deliverable, web banners and a printed brochure.

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Solution

The identity of the CSR report is developed from Gap’s original logo. There’s an opening on the rectangle, and “GAP” is reaching out, which shows how Gap is putting its efforts outside of its business area, and to create bigger and positive changes to the world.