GAP CSR Report
GR 425 Visual System 2
Year of Completion
Categories or Disciplines
Graphic Design, Typography, Identity, Web Design, Mobile Design, etc.
Kind of Project
Editorial Design, Interaction Design, Marketing and Advertising
This project was to create a cross-platform (Corporate Social Responsibility) CSR report for Gap Inc.. CSR identity, Branding assets, an icon set, a branding guideline, a responsive website, scorecards, a printed deliverable, web banners and a printed brochure.
The identity of the CSR report is developed from Gap’s original logo. There’s an opening on the rectangle, and “GAP” is reaching out, which shows how Gap is putting its efforts outside of its business area, and to create bigger and positive changes to the world.