Rebranding: Pike Place Market

Course

GR 324 Branding Principles

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Year of Completion

2017

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Instructor

William Culpepper

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Kind of Project

Marketing and Advertising, Editorial, Package Design

Objective

As a historic marketplace that evolves and has become a very lively community, Pike Place Market needs a brand that can visibly represent it. It’s important to have a design that correlates with the complexity of business forms at the market and enhances overall customer experience.

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Solution

Rachel the Piggy Bank is the mascot of Pike Place Market. A rustic stroke texture is applied to the pig symbol to show the natural, historic and artistic feature of the market. The typeface is Futura. The contrast of the rustic background the type shows it is a place where history meets modern development.