Rebranding: Pike Place Market
GR 324 Branding Principles
Year of Completion
Kind of Project
Marketing and Advertising, Editorial, Package Design
As a historic marketplace that evolves and has become a very lively community, Pike Place Market needs a brand that can visibly represent it. It’s important to have a design that correlates with the complexity of business forms at the market and enhances overall customer experience.
Rachel the Piggy Bank is the mascot of Pike Place Market. A rustic stroke texture is applied to the pig symbol to show the natural, historic and artistic feature of the market. The typeface is Futura. The contrast of the rustic background the type shows it is a place where history meets modern development.