Objective

To create the complete print and digital branding, marketing and promotions of the off-the-beaten-path convention, BrickFair. A complete printed visitor guide, event website, social media pro-motion and unique giveaways need to be designed for a unique visitor experience. 

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Solution

I created the identity of this convention that is both fun and speaks for the theme, by combining the form of a LEGO brick and letter B. The whole visual system was inspired by the LEGO product. Blueprint images were used throughout the system to represent accuracy of the bricks and how LEGO encourages creativity.